Hotwire Communications Maria Tijerino

Maria Tijerino, Hotwire Communications’ business planning manager, led the charge that would enable the company to maintain operations while protecting customers and employees during the pandemic. In the weeks before a work-from-home policy was implemented, she was instrumental in catering two hot meals a day for on- and off-site employees, coordinating daily deep cleans and weekly disinfecting spray-downs of the company’s HQ, installing sanitization stations, and overhauling the access layout to the building, partitioning areas used by frontline employees to secure them from outside contamination. Tijerino singlehandedly drove the entire market sourcing of masks, disinfectant wipes, and boot coverings, equipping techs with everything they needed to perform their essential functions while taking every precaution to protect themselves and the customers they served.

(This is a new weekly feature shining a spotlight on those in the industry who are going above and beyond during the pandemic. Send stories about your heroes to Amy Maclean at [email protected] with the subject line: Hero of the Week.)

The Daily

Subscribe

Max Gets Shoppable

Warner Bros. Discovery Advertising Sales is implementing a pair of solutions onto Max. The first is “Shop with Max,” a suite of ad formats designed to streamline the path from viewing to purchasing based

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Dec 4
2024 Most Powerful Women Awards Nominations Open July 8th, 2024.
Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.