We asked executives in the industry how smart TVs can continue to evolve to become the hub of the house. Here’s what they had to say.

Kaitlyn Collins
VP, Product Marketing
VIZIO

As viewers continue to shift to streaming, the Smart TV Home Screen is serving as the entertainment hub for millions of homes. With thousands of streaming apps, the Home Screen helps guide the entertainment journey for users, surfacing relevant content experiences based on viewing behavior. And for advertisers, the Home Screen is TV’s mass reach vehicle of the future, with the ability to reach millions of people as soon as they turn on the device.

David Tice
Senior Consultant
Hub Entertainment Research

Most homes today have an internet-connected smart TV (83%) and use it for purposes other than viewing (64%). For example, half of smart TV homes use smart sets to stream music. The hub is already there, and the spokes are growing. But increased adoption requires consumer education around hub features and benefits; and importantly, a hub function that works across platforms rather than multiple solutions siloed by TV set OEM.

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Max Gets Shoppable

Warner Bros. Discovery Advertising Sales is implementing a pair of solutions onto Max. The first is “Shop with Max,” a suite of ad formats designed to streamline the path from viewing to purchasing based

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