We asked executives in the industry how smart TVs can continue to evolve to become the hub of the house. Here’s what they had to say.

Kaitlyn Collins
VP, Product Marketing
VIZIO

As viewers continue to shift to streaming, the Smart TV Home Screen is serving as the entertainment hub for millions of homes. With thousands of streaming apps, the Home Screen helps guide the entertainment journey for users, surfacing relevant content experiences based on viewing behavior. And for advertisers, the Home Screen is TV’s mass reach vehicle of the future, with the ability to reach millions of people as soon as they turn on the device.

David Tice
Senior Consultant
Hub Entertainment Research

Most homes today have an internet-connected smart TV (83%) and use it for purposes other than viewing (64%). For example, half of smart TV homes use smart sets to stream music. The hub is already there, and the spokes are growing. But increased adoption requires consumer education around hub features and benefits; and importantly, a hub function that works across platforms rather than multiple solutions siloed by TV set OEM.

The Daily

Subscribe
Friday–November 1

Cogeco on Uniting Canadian Talent With Breezeline Team

Cogeco has completed its planned integration of its Canadian and U.S. telecom businesses, and the operator is already starting to see the benefits of the unification strategy. CEO Frédéric Perron said on the

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Dec 4
2024 Most Powerful Women Awards Nominations Open July 8th, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Rob Hudgins, [email protected], for more information.