Executive Round Up: How Has Social Media Changed Relationships with Reporters?
By | March 20, 2023
We asked some of our past FAXIES PR Exec of the Year honorees how social media has changed their relationship with reporters. Check out their responses and don’t forget to enter the best PR & Marketing people, campaign and events in the 2024 FAXIES at TheFAXIES.com by the March 1 Final Deadline.
Chris Delhomme
VP, Communications
Paramount Media Networks and MTV Entertainment Studios
Social media allows communications professionals to have constant contact with journalists. It also provides crucial insights into a reporter’s interests and current beats, as well as helping to create a personal connection through commenting on relatable posts.
Ted HearnFormer VP, Communications
ACA Connects – America’s Communications AssociationAt its finest, social media is an unrivaled means of sharing facts, ideas, and insights—building blocks that every diligent reporter wants to have in abundance. As a pervasive resource, social media has clearly increased the potential to engage in new ways with the many reporters who live and work in some of the thousands of communities served by ACA Connects members. In dealing, say, with a subject as vast and complex as rural broadband deployment, thoughtful reporters greatly appreciate having ready access to the many studies, charts, and surveys that ACA Connects makes available for free on its website and posts to its Twitter, LinkedIn and Facebook accounts.
Trish NiemannVP, Corporate Communications
Cable OneWith the news cycle moving faster than ever before, social media has become a highly effective tool for sharing news—with both journalists and consumers. Journalists are continuously looking for news and information and social media enables public relations professionals to meet that turnaround time quickly and effectively. Social media also enables more finely targeted media outreach and is a great platform to connect with and pitch to journalists!