We asked executives in our industry what the keys to keeping programming centered on sports betting fresh are. Here’s what they had to say. 

Kevin Grigsby
Executive Producer & SVP
FanDuel TV

One of the core values at FanDuel TV is to provide purposeful content that organically weaves sports betting narratives into all-important daily news cycles. Keeping up with the fast-moving news cycles is of utmost importance for our producers at ‘Up & Adams,’ ‘Run It Back’ or our live horse racing. We use the daily reporting that impacts sports bettors and develop creative storylines around those narratives to keep our viewers engaged for prolonged periods of time.

Michael Mulvihill
EVP, Head of Strategy and Analytics
FOX Sports

Betting can either be social or anti-social. When it’s social, as in fantasy football or a March Madness pool, it’s great for media engagement. When it’s anti-social, it doesn’t necessarily help us. The sports industry has an opportunity to present betting as a social activity—something we’re trying to address in our horse racing programming. For FOX’s coverage of the Belmont Stakes, we positioned horseplaying as a fun challenge that people can do with their friends.

Talaya Gaines
Vice President, Content Strategy and Original Programming
MSG Networks

Sports betting programming needs to consistently provide engaging, timely and informative entertainment for the casual bettor. To keep our shows fresh, we’ve always put an intentional focus on having a diversified lineup of energetic talent, as well as an array of sports beyond the four major leagues, including horse racing, darts, tennis, boxing, golf, UFC, WNBA and more. Our BetCasts (alternate broadcasts) also provide a unique and enjoyable way for viewers to watch select Knicks and Rangers games throughout the season.

The Daily

Subscribe
Friday–February 7

Prime Video Keeping Wild Card Game, Per Report

It appears the NFL ’s streaming Wild Card game will remain with Prime Video for a while. Sports Business Journal reports that Prime Video will retain the Wild Card game’s rights for

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 16
Cablefax 100 Awards CFX100 2025 List to be published 4/16/25
May 7
2025 Faxies Awards Faxies Nominations Open! Final deadline: 3/14/25
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.