We asked executives in our industry what the keys to keeping programming centered on sports betting fresh are. Here’s what they had to say. 

Kevin Grigsby
Executive Producer & SVP
FanDuel TV

One of the core values at FanDuel TV is to provide purposeful content that organically weaves sports betting narratives into all-important daily news cycles. Keeping up with the fast-moving news cycles is of utmost importance for our producers at ‘Up & Adams,’ ‘Run It Back’ or our live horse racing. We use the daily reporting that impacts sports bettors and develop creative storylines around those narratives to keep our viewers engaged for prolonged periods of time.

Michael Mulvihill
EVP, Head of Strategy and Analytics
FOX Sports

Betting can either be social or anti-social. When it’s social, as in fantasy football or a March Madness pool, it’s great for media engagement. When it’s anti-social, it doesn’t necessarily help us. The sports industry has an opportunity to present betting as a social activity—something we’re trying to address in our horse racing programming. For FOX’s coverage of the Belmont Stakes, we positioned horseplaying as a fun challenge that people can do with their friends.

Talaya Gaines
Vice President, Content Strategy and Original Programming
MSG Networks

Sports betting programming needs to consistently provide engaging, timely and informative entertainment for the casual bettor. To keep our shows fresh, we’ve always put an intentional focus on having a diversified lineup of energetic talent, as well as an array of sports beyond the four major leagues, including horse racing, darts, tennis, boxing, golf, UFC, WNBA and more. Our BetCasts (alternate broadcasts) also provide a unique and enjoyable way for viewers to watch select Knicks and Rangers games throughout the season.

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