We asked executives in our industry what makes March Madness the spectacle it is today. Here’s what they had to say.

Kevin Grigsby
Executive Producer/SVP of TV
FanDuel TV

Fans love to root for upsets and underdogs and March Madness tells those stories better than anyone in sports. The unpredictability provides FanDuel TV a unique opportunity to drive viewership as we see a huge increase in College Basketball interest from our viewers. To service our viewers, who are often also FanDuel Sportsbook bettors, we are updating our on-screen scrawl with schedules, lines and live scores on in-play markets in real time and airing regular appearances with college basketball experts like Jon Rothstein on “Up & Adams” and “Run It Back.”

Hania Poole
SVP, Digital and Product
Warner Bros. Discovery Sports

There are very few national events existing today that can command the attention, capture the imagination, and own the conversation across the nation as much as March Madness. It’s a perfect formula, mixing sports—which consistently break through the clutter—the immediacy of a one-and-done game with potential for Cinderella stories, and a condensed timeline, that creates a special moment in time. We are seeing this first-hand on our March Madness Live streaming platform, which has experienced record numbers for engagement and time spent this year with the average user spending more than two hours watching games across devices.

The Daily

Subscribe
Thursday–November 21

Max Gets Shoppable

Warner Bros. Discovery Advertising Sales is implementing a pair of solutions onto Max. The first is “Shop with Max,” a suite of ad formats designed to streamline the path from viewing to purchasing based

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Dec 4
2024 Most Powerful Women Awards Nominations Open July 8th, 2024.
Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.