Executive Round Up: Why are TCA Press Tours Still Valuable?
We asked executives across the industry why TCA Press Tours are still relevant/valuable, even in the digital age. Here’s what they had to say.
Reemah Sakaan
CEO
Britbox
“TCA is much more than the network and streamer showcase it seems to be on the surface. It’s at TCA that industry insiders and journalists can see what macro trends are emerging in the entertainment landscape and where things are likely to evolve next- it both reflects and sets the agenda. When we do return to ‘in-person,’ the fortuitous hallway meetups, and opportunity to dialogue face-to-face with individuals, you have only connected with virtually, will also be priceless.”
Amy Winter
EVP, Head of Programming
Lifetime
“The Covid pandemic may have altered the format of the TCA Press Tour, but the semiannual event is still a valuable forum for networks and streamers to highlight their top tier programming. While digital press events do occur outside of TCA, the sheer size and scope of TCA keeps it relevant because it ensures a large number of valued critics and reporters who are interested in your projects, and the talent and creatives behind them.”
