As the city of New York entered lockdown, Amy Leifer, Xandr’s evp, operations & services, began looking for ways to use her skills to support frontline workers during this difficult and unprecedented time.

Leifer and her daughter, Emma, launched @washedbyem, a tie dye brand whose profits are used to make tie dye scrubs for local nurses. As Xandr shifted its volunteer efforts online due to social distancing, employees looking to give back to the community coordinated with Leifer to purchase tie dye sweatshirts created by her daughter to support the cause.

After just a few short weeks, thanks to the efforts of Leifer and Emma, they were able to purchase and tie dye 30 pairs of scrubs for the nurses at Nyack Hospital in New York.

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Pushing the Envelope

Commentary by Steve Effros It’s always good, every once in a while, to step back from our roles as part of the telecommunications industry, whether CEO, CSR, CFO, local manager, marketing director, linesman

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