As the city of New York entered lockdown, Amy Leifer, Xandr’s evp, operations & services, began looking for ways to use her skills to support frontline workers during this difficult and unprecedented time.

Leifer and her daughter, Emma, launched @washedbyem, a tie dye brand whose profits are used to make tie dye scrubs for local nurses. As Xandr shifted its volunteer efforts online due to social distancing, employees looking to give back to the community coordinated with Leifer to purchase tie dye sweatshirts created by her daughter to support the cause.

After just a few short weeks, thanks to the efforts of Leifer and Emma, they were able to purchase and tie dye 30 pairs of scrubs for the nurses at Nyack Hospital in New York.

The Daily

Subscribe

In the Ring: Netflix Bullish on Live Events, Ups Price

It was an eventful end to 2024 for Netflix after taking some of the biggest steps in its foray into sports.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.