Freddy Flaxman Weather Channel

Despite more viewers flocking to OTT services, The Weather Channel has continued to thrive as a destination for live content. This is not only good news for the net, but for potential advertisers as well.

“When people want breaking weather information, they’re checking into the network and being live is incredibly important,” COO Freddy Flaxman said. “It also means that viewers are staying through commercial breaks. We can give them assurance that their message is going to be heard.”

Flaxman goes on to talk about how Weather Channel has used its Local Now service to further tailor ad content. View the entire interview, part of our CSG International-sponsored series here.

The Daily

Subscribe
Friday–December 20

Netflix Lands Women’s FIFA World Cup

FIFA delivered a holiday stunner, announcing that the exclusive U.S. rights to the 2027 and 2031 FIFA Women’s World Cup have been awarded to Netflix.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.