Freddy Flaxman Weather Channel

Despite more viewers flocking to OTT services, The Weather Channel has continued to thrive as a destination for live content. This is not only good news for the net, but for potential advertisers as well.

“When people want breaking weather information, they’re checking into the network and being live is incredibly important,” COO Freddy Flaxman said. “It also means that viewers are staying through commercial breaks. We can give them assurance that their message is going to be heard.”

Flaxman goes on to talk about how Weather Channel has used its Local Now service to further tailor ad content. View the entire interview, part of our CSG International-sponsored series here.

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Women of the Year

The WICT Network revealed its 2025 Women of the Year. Representing the Media realm is Optimum SVP/Chief Procurement Officer Jennifer Yohe . Taking home the win for the Entertainment segment is Paramount Global

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Apr 16
Cablefax 100 Awards CFX100 2025 List to be published 4/16/25
Sep 11
2025 Faxies Awards Faxies Nominations Open! Final deadline: 4/4/25
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