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Research

  • Swing state voters were 1.24x more likely to only watch The Bachelorette (which ran simultaneously on debate night 1) – opting out of the debates entirely – and 1.36x more likely to watch a combination of the two programs.
  • Advertisers during the third commercial break – including Lexus and Verizon – enjoyed the highest reach during ad breaks, while on night two, advertisers during the second break – including Alzheimer’s Association, Liberty Mutual and Stamp.com – saw the highest audience reach and retention.

(Source: Business Wire, 605 Data)

 

Up Ahead

Sept 13-17: The IBC Show; Amsterdam

Sept 16: WICT Touchstones Luncheon; NYC

Sept 16-18: CCA Annual Convention; Providence, Rhode Island

Sept 17-18: 33rd Annual NAMIC Conference; NYC

Sept 30-Oct 3: Cable-Tec Expo; New Orleans, LA

Oct 14-17: MIPCOM; Cannes, France

 

Quotable

“The internet also can’t help to promote diverse voices if those voices can’t get online. Or is the audiences they hope to serve aren’t online. Diversity is directly linked to broadband access and affordability. Internet inequality is persistent, and it disproportionately affects low-income Americans and communities of color. We need to continue to work towards broadband for all, not just so that diverse communities have access to diverse voices, but so that hey might become those voices.”
– FCC commish Geoffrey Starks at the Williams & Connolly Celebration of Diversity 

The Daily

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