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Research

  • Austin is the top streaming market in terms of reach, with 70% of the adult population having streamed content in May 2019.
  • Streamers are younger, earn more and have likely attained more education than non-streamers.
  • 82% of adult streamers watch linear broadcast stations, and almost 90% watch linear cable networks.
  • 77% of streamers have access to broadcast stations and cable networks via traditional cable providers or vMVPDs.

(Source: Nielsen’s Local Watch Report 2019)

 

Up Ahead

Sept 13 – 17: The IBC Show; Amsterdam

Sept 16: WICT Touchstones Luncheon; NYC

Sept 16-18: CCA Annual Convention; Providence, Rhode Island

Sept 17-18: 33rd Annual NAMIC Conference; NYC

Sept 23 – 26: Advertising Week, NYC

Sept 30 – Oct 3: Cable-Tec Expo; New Orleans, LA

 

Quotable

“I’ve been fortunate in my life that I’ve had people be very generous to me. I’m more fortunate than most people are, financially, and I know how much it means to people and how much of a difference it can make for them. People who don’t make as much money as me don’t do so because they don’t deserve it. Sometimes, it’s just about luck. Lisa is one of those folks I’ve come across in my life that have such a positive attitude. And this just felt right.”

– Anonymous Comcast exec speaking to Philadelphia Magazine about $1K tip.

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