Congratulations to Cablefax’s Digital Award and Tech Award Winners and Most Innovative in Multiscreen Honorees!

Cablefax was honored to recognize the people and teams gathered at the Yale Club on March 30 to celebrate the best minds in digital and tech—not to mention the collective brainpower and creativity of the Most Innovative People in Multiscreen. The networking was robust. The speeches were inspiring. And the entire room buzzed with ideas on how the fast-changing TV ecosystem has created numerous opportunities to grow the business and extend content to every screen, both here and imagined in the future. Congrats to all our honorees, and Cablefax will continue to look to all of you for knowledge, innovation and inspiration!

Thank you to breakfast sponsor, Proskauer Rose LLP

Digital Winners | Tech Winners | Event Photos

Additional Awards: Digital/Tech | Most Innovative in Multiscreen

Digital Awards Winners & Finalists

Ad/Ad Series

Winner:

• Comcast – Xfinity X-1 – Hooking Up Grandma’s House

Finalists:

• Armstrong – EXP: Ask Janice
• CenturyLink High-Speed Internet with Paul Giamatti

App for Smartphone

Winner:

• Comcast Digital – XFINITY My Account App

Finalists:

• Bleacher Report – TeamStream
• The WWE App with WWE Network

App for Tablet

Winner:

• The WWE App with WWE Network

Finalists:

• A+E Networks – HISTORY VAULT
• Turner – Filmstruck

Best Website – Regional/Local Programmers

Winner:

• YES Network – YESNetwork.com

Finalists:

• Altice USA – Optimum’s News12Varsity.com
• Charter Communications – Spectrum’s Sportsnet LA

Blog or series of Blogs

Winner:

• Oxygen Digital – Oxygen’s Very Real Talk

Finalists:

• Bravo – Real Housewives Blog
• WE tv – WE Tell All

Content Marketing Campaign

Winner:

• BuzzFeed – XFINITY Movers Edge with BuzzFeed

Finalists:

• CONACO, Bethesda Softworks, Fearless Media, Turner – Clueless Gamer Partnership
• Crown Media Family Networks (Hallmark Channel) – Countdown to Christmas 3D Light Show Spectacular
• STARZ – Ash vs Evil Dead – The Grooviest Social TV Campaign Ever
• WWE SmackDown Live Premiere & The WWE Draft
• WWE WrestleMania 32

Contest/Sweepstakes/Promo

Winner:

• UP TV – GIlMORE The Merrier Binge-a-thon

Finalists:

• Fox Networks – Stream It and Dream It Campaign
• WE tv – Watch W/in

Digital Marketing Campaign

Winner:

• WWE – WrestleMania 32

Finalists:

• Comcast & DigitasLBi – XFINITY’s Best Offer of the Year
• Comcast & DigitasLBi – XFINITY’s “Your Moving Team”
• Turner Sports – 2016 NCAA March Madness

Digital Team of the Year

Winner:

• AMC

Finalists:

• Bravo Digital
• Comcast Digital Acquisition
• Comcast’s Digital Center of Excellence – Accelerating Innovation
• NBC Sports Group
• Turner Sports – 2016 NCAA March Madness
• WE tv
• WWE

Editorial Excellence

Winner:

• Bleacher Report – Lost in America Human Trafficking Piece

Finalists:

• Discovery – Lords of the Boards
• Discovery – Sharkopedia
• Oxygen Digital – In Progress 52
• STARZ – Ash vs Evil Dead – The Grooviest Social TV Campaign Ever

Email Marketing Campaign

Winner:

• INSP – Original Series Premiere Launch of State Plate Poll

Finalist:

• USA Network – Mr. Robot

Fan Base Cultivation

Winner:

• VH1 & GLOW – America’s Next Top Model

Finalists:

• El Rey – Strivers Campaign
• Turner Sports – Shaqtin’ a Fool

Influencer Campaign

Winner:

• EPIX – America Divided

Finalists:

• AT&T – DirecTV NOW Taylor Swift Campaign
• Comcast – Internet Essentials Campaign with Jackie Joyner-Kersee
• NBCUniversal – NBC Olympics

Integrated Digital Marketing Campaign

Winner:

• Comcast & DigitasLBi – XFINITY’s Best Offer of the Year

Finalists:

• Comcast & DigitasLBi – XFINITY’s “Your Moving Team”
• Crown Media Family Networks – Kitten Bowl III
• truTV – Impractical Jokers Live Nitro Circus Spectacular
• Turner Sports – 2016 NCAA March Madness

Interactive Brand Content

Winner:

• truTV – #truTVisAThing brand awareness campaign

Finalists:

• A+E Networks – This is History 2016 #myhistory2016 Campaign
• AMC – Norman Reedus

Live Event Coverage

Winner:

• Comcast & GALLEGOS United – XFINITY Latino Live Event Coverage

Finalists:

• truTV – Impractical Jokers Live Nitro Circus Spectacular
• truTV – Impractical Jokers Ultimate Fan Block Party at Comic Con
• Turner Sports – Rydercup.com

Mobile Experience

Winner:

• E! Entertainment – E! News app

Finalists:

• AT&T – DIRECTV NOW
• Turner Sports – RyderCup.com GeoAlerts

Mobile Marketing Campaign

Winner:

• CONACO, MEC, Turner – AT&T and CONAN Comic Con 2016

Finalists:

• Disney Junior – Mobile Game
• Showtime Networks – “Dexter” Mobile Game

Most Innovative Website Development

Winner:

• EPIX and Ayzenberg Group – BerlinStation.com Interactive 360–Degree Experience

Finalists:

• EPIX – Full Premium Experience in a Mobile Browser – No App Required
• NBCUniversal – 2016 Rio Olympic Games Resource Site

Most Measurable Campaign

Winner:

• NBCUniversal – Olympics Digital Campaign

Finalists:

• CBS – NFL Live Streaming Super Bowl
• Turner Sports – 2016 NCAA March Madness

Best Website, Network – Large (More than 50mln subs)

Winner:

• WE tv – WEtv.com

Finalists:

• A+E Networks – HISTORY.com
• AMC – AMC.com
• Bravo Digital Site Entry
• E! Entertainment – E! News

Best Website, Network – Small and Mid-Size (Fewer than 50mln subs)

Winner:

• Comcast Digital – Comcast Delivers on a Digital First Transformation

Finalists:

• Justice Network – JusticeNetworkTV.com
• WWE Network

New Product or Launch

Winner:

• AT&T – DIRECTV NOW

Finalists:

• Comcast – Xfinity X1-Netflix Integration
• WWE – SmackDown Live Premiere & The WWE Draft

Official Show Website

Winner:

• National Geographic Channel – MARS “Make Mars Home” Digital Companion Site

Finalists:

• Crown Media Family Networks – Hallmark Channel’s “Countdown to Christmas”
• Crown Media Family Networks – Home & Family
• USA Network – WHOISMRROBOT.COM

Online Game/Gamification

Winner:

• USA Network – Mr. Robot Digital Easter Eggs

Finalists:

• AMC – Fear the Walking Dead – Dead Run Game
• BET – Love & Hip Hop
• Showtime Networks – “Dexter” Mobile Game

Online Short (scripted or unscripted)

Winner:

• Fusion – Vanishing

Finalists:

• AMC – Fear the Walking Dead’s “Passage” webisodes
• BuzzFeed – XFINITY Movers Edge with BuzzFeed

Original Content

Winner:

• National Geographic – Before MARS

Finalists:

• CONACO, Bethesda Softworks, Fearless Media, Turner – Clueless Gamer Partnership
• YESNetwork.com – “YES or No”

Overall Social Presence

Winner:

• WWE

Finalists:

• Bleacher Report
• Comcast & GALLEGOS United – XFINITY Latino
• truTV – Social Media Team

Podcast or Videocast

Winner:

• AMC – Fear the Walking Dead Radio Waves

Finalists:

• AMC – Preacher Inside Podcast
• Bleacher Report – Chris Simms and Adam Lefkoe

Social Good Campaign

 Winner:

• Turner Sports – #SagerStrong Campaign

Finalists:

• Comcast – #ComcastCares Campaign
• Discovery Communications – TLC’s Say Yes to the Prom #SYTTP Campaign
• ESPN – Jimmy V Week Campaign

Social Influencer of the Year

Winner:

• Turner Sports – DJ Khaled “The Keys” for 2016 NBA All-Star

Finalists:

• Bleacher Report – Omar from House of Highlights

Social Media Campaign

Winner:

• STARZ – Choose Your Own Adventure: A Power Digital Experience

Finalists:

• Comcast & GALLEGOS United – #ApplaudLGBT!
• STARZ – Ash vs Evil Dead – The Grooviest Social TV Campaign Ever
• truTV – #truTVisAThing brand awareness campaign
• Turner Sports – 2015-16 NBA Season
• VH1 & GLOW – America’s Next Top Model
• WWE – SmackDown Live Premiere & The WWE Draft
• WWE – WrestleMania 32

Social Media Dream Team of the Year

Winner:

• Turner Sports Social

Finalists:

• Bleacher Report – Social Moments Team
• Cisco – WeAreCisco Talent Brand Social Media Team
• Discovery – Science Channel Social Team
• truTV – Social Media Team
• WWE

Sponsored Content

Winner:

• CONACO, MEC, Turner – AT&T and CONAN Comic Con 2016

Finalists:

• Turner Sports / Lagardére / PGA of America – American Captain Series
• USA Network – Suits & Eater: Power Lunch with Meghan Markle Presented by Lexus

Supplemental Web Content

Winner:

• Food Network – Star Salvation

Finalists:

• AMC – The Walking Dead 360° VR Experience
• Discovery – Lords of the Boards
• Discovery – Sharkopedia
• Food Network – Chopped After Hours

TV Everywhere Technology (Vendor)

Winner:

• Adobe Primetime

Finalists:

• Bottle Rocket’s AWE TV Everywhere Platform
• Synacor’s TV Everywhere Platform

TV Everywhere/Authentication App (Programmer)

Winner:

• A+E Networks – HISTORY APP

Finalists:

• Watch ESPN
• HBO Go
• HGTV Watch
• NBCUniversal – NBC Sports App
• Starz Play
• TLC Go
• WE tv App

Use of Facebook

Winner:

• WWE

Finalists:

• E! Entertainment
• Fusion – Vanishing

Use of Instagram

Winner:

• Discovery – Shark Week Prime Finister Program

Finalists:

• Cisco – WeAreCisco Instagram and Instagram Stories
• INSP – INSP Original Series Premiere Launch of State Plate
• STARZ – Ash vs Evil Dead – Groovy Toy Time

Use of Live Streaming

Winner:

• Turner Sports – Facebook Live

Finalists:

• Bleacher Report – Facebook Live Broadcast of HS Football Games
• truTV – Impractical Jokers Live Nitro Circus Spectacular
• USA Network – Mr. Robot Live Digital After Show Hosted By The Verge

Use of Snapchat

Winner:

• Cisco – WeAreCisco Snapchat for Talent Branding

Finalists:

• Bravo – Jersey Housewives Nation Snapchat Stunt
• Comedy Central – Snapchat Original Content Campaign

Use of Social Platform

Winner:

• CONACO, Turner and Universal Pictures – CONAN Remotes: Ride Along 2 with Kevin Hart and Ice Cube

Finalists:

• Comedy Central – Snapchat Original Content Campaign
• National Geographic Channels – MARS #CountdowntoMars Twitter Campaign

Use of Twitter

Winner:

• truTV – #truTVisAThing brand awareness campaign

Finalists:

• Turner Sports – Shaqtin’ A Fool
• WWE

Use of Video/Moving Image

Winner:

• Comcast – XFINITY On Campus: Administrator Direct Mail

Finalists:

• AT&T – DIRECTV NOW

UX/UI Design

Winner:

• AT&T – DIRECTV NOW

Finalists:

• USA Network – COLONYTV.COM
• Verizon FiOS Mobile App

Virtual Reality Content

Winner:

• Crown Media Family Networks – Santa’s Wild Sleigh Ride Virtual Reality Roller Coaster

Finalists:

• CONACO, MEC, Turner – AT&T and CONAN Comic Con 2016
• National Geographic Channel – MARS “Make Mars Home” Digital Companion Site
• USA Network – Mr. Robot Virtual Reality Experience

Website Design

Winner:

• USA Network – COLONYTV.COM

Finalists:

• AT&T – DIRECTV NOW
• Comcast – XFINITY New Customer Purchase Flow
• USA Network – COLONYTV.COM

Website Redesign

Winner:

• NBCUniversal – Content Distribution Marketing Site Redesign

Finalists:

• Comcast Digital – XFINITY My Account
• Justice Network – JusticeNetworkTV.com
• YES Network – YESNetwork.com

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Tech Awards Finalists

Innovator of the Year

Winner:

• Brent Smith, Evolution Digital

Rising Star

Winner:

• Kevin Liu, Boingo Wireless

Cloud Solution

Winner:

• Harmonic – Cloud-Native VOS Offerings: VOS Cloud Platform & VOS 360 Service

Finalists:

• CSG International – Ascendon
• Adobe Marketing Cloud – How Adobe Primetime is powering TV’s digital transformation for brands and consumers alike

Commercial Product, Service or Software

Winner:

• Nominum – N2 Engage

Finalists:

• Harmonic – Cloud-Native VOS Offerings: VOS Cloud Platform & VOS 360 Service
• Mediamorph Platform

Connected TV/Smart TV Solution

Winner:

• Verimatrix – Securing Boingo’s Innovative Military TV Service

Finalist:

• Mariner xVu – Operational Analytics

Engineer of the Year

Winner:

• Sherita Ceasar, Comcast

Finalists:

• Mihai Dan Florea, Boingo Wireless
• Belal Hamzeh, CableLabs

New Product Award

Winner:

• Layer3 TV

Finalists:

• Harmonic – Cloud-Native VOS Offerings: VOS Cloud Platform & VOS 360 Service
• Nextologies
• Nominum – N2 Reach

OTT/SVOD Support Product or Service

Winner:

• Cisco Infinite Video for OTT

Finalists:

• Harmonic – Cloud-Native VOS Offerings: VOS Cloud Platform & VOS 360 Service
• Interra Systems – Innovative Software-based OTT Monitoring Solution for ABR Content Delivery
• MediaHound – NextQueue
• Mariner xVu – Operational Analytics
• Mediamorph Platform

OTT/SVOD Service Product

Winner:

• WWE Network

Finalists:

• Starz – Direct-to-Consumer SVOD service
• Turner – FilmStruck from Turner Classic Movies
• The Weather Channel – Local Now

Overall Tech Innovation Award

Winner:

• Ooyala Flex

Finalists:

• CommScope – The New OM5
• NBC News Digital – Virtual Democracy Plaza
• Text100 for Adobe Marketing Cloud – How Adobe Primetime is powering TV’s digital transformation for brands and consumers alike

R&D Team of the Year

Winner:

• BBC Worldwide North America

Finalist:

• Boingo Wireless

Tech Advertising Campaign

Winner:

• EPIX and Ayzenberg Group – BerlinStation.com Interactive 360-Degree Experience

Finalist:

• BBC Worldwide North America – BBC.com for Boeing: “Technically Possible”

Tech Partnership

Winner:

• Verimatrix – Securing Boingo’s Innovative Military TV Service

Finalists:

• CommScope/Beam Wireless/Carolina Panthers Bank of America – Stadium Project

Tech Team of the Year

Winner:

• Boingo Broadband Engineering Team

Finalists:

• Altice USA – FTTH Team
• Comcast Smart Home Engineering Team

Technology Exhibit, Display or Stunt

Winner:

• Samsung Gear – VR Rollercoaster at CES

Finalists:

• Crown Media Family Networks – Santa’s Wild Sleigh Ride Virtual Reality Roller Coaster
• CableLabs – How Cable is Ushering The Arrival of the Near Future

TV Everywhere/Authentication System

Winner:

• Synacor – The End of TV Everywhere Logins: The Real Opportunity of Home-Based Authentication

Finalists:

• Verimatrix – Harmonized Rights Management for Multi-DRM Video Services
• WE tv App

Wireless/WiFi Solution

Winner:

• Boingo Wireless – Boingo Broadband

Finalists:

• ARRIS –  ServAssure Alarm Central
• Mariner xVu – Mariner WaveGuide

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Questions? Contact Alex Virden – 301-354-1619 / [email protected]