DirecTV isn’t seeing the same frenzy over its free NFL Sun Ticket offer that it did last fall, and it’s OK with that. “Internally, we didn’t expect it to be as strong as last year. There was a lot of pent-up demand,” DirecTV CFO Pat Doyle said during a Bank of America investor conference Thurs. This year, less people are eligible as DirecTV strives for less “low-value, high risk” customers, plus qualifying packages are about $5 more a month. More in today’s issue.
 
NBC is NBCU’s #1 priority, but there is also room for improvement at cable nets like USA and Telemundo, according to NBCU CEO Steve Burke at Bank of America Merrill Lynch’s media conference Thurs.
 
NCTA chief Michael Powell had a few words of advice for cable communicators at the ACC Forum Thurs: tell a good story. But that requires turning positive news into a compelling storyline, while sounding authentic.
 
J Lo at Kaitz?! It’s true. She appeared to express solidarity for her new deal with nuvoTV.

Nancy Dubuc got a big promotion. She now serves as president of entertainment and media for the entire A+E Nets portfolio (A&E, Lifetime, History and their affiliated brands).

The Daily

Subscribe
Wednesday–October 30

AT&T Introduces Gateway for Business Fiber Customers

Continuing down its path toward convergence, AT&T is releasing what it claims is an industry-first integration of fiber and 5G networks with a single-box device. Starting early next year, AT&T Business

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Dec 4
2024 Most Powerful Women Awards Nominations Open July 8th, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Rob Hudgins, [email protected], for more information.