Whether or not you think virtual reality will become mainstream–with consumers regularly donning headsets or goggles, content creators making more VR content available and tech companies providing the bridge to those two things–one thing is for certain. It’s here, and there are plenty of companies looking to capitalize on the trend. Just look at this infographic of the 2016 VR industry landscape from Tipatat showcasing the booming number of content companies, tools and infrastructure currently seeking a slice of the VR pie (click image for full size).

vr landscape virtual reality

 

 

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Spectrum Reach Introduces New Planning Tool

Charter ’s ad sales arm Spectrum Reach underwent a full-market rollout of its newest planning tool called Audience Reach Optimizer (ARO). It’s designed to help with the effectiveness and efficiency of ad

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