For over two decades, Cablefax has searched far and wide to find who sits in the highest echelons of PR, marketing and communications. We’ve honored campaigns such as C-SPAN’s “50 Capitals Tour” which celebrated the 25th anniversary of the famous C-SPAN bus in 2018, as well as individuals and groups like Paramount Global’s Kate Keough for 2022’s Marketing Executive of the Year and WWE as 2019’s Digital Team of the Year.

As we gather nominations for this year’s FAXIES (entries close March 14, but get them in before the price increases Feb. 17), it’s good to look back at previous years’ winners and see how different aspects of PR and marketing continue to grow and evolve. Take the National Geographic team that won last year’s Campaign of the Year for the release of “Queens” as an example. It used a breadcrumb strategy to give fans little bits and pieces of series elements to generate buzz while also inviting press, influencers and others to events that showcased the show’s female-led production staff.

There are also those keeping the momentum for shows going. Paramount’s “Yellowstone,” which began Season 5 with 16 million viewers during the premiere and ended it with 11.4 million for the finale, brought the Dutton Ranch to the Stagecoach Music Festival in California. The setup included the Dutton Ranch archway, a double-sided photo op with a barn, landscaping and saddles, a leather branding station and plenty more for fans to experience in person, giving Yellowstone’s Stagecoach presence the award for Marketing of a Continuing Series.

One thing that’s constantly evolving is technology, which is put on display if you tune in to Prime Video’s Thursday Night Football streams. Prime Video was last year’s winner for Outstanding Work in Artificial Intelligence or Emerging Technologies, having introduced Next Gen Stats that use AI and machine learning for fans to get extra insights into the game they’re watching. For example, Prime Targets follows receivers running their routes while Defensive Alerts shows the movements of players and identifies “players of interest.”

There are several more categories for folks to submit nominations for. Campaigns must have taken place either partially or fully from April 2024 to March 2025. Nominations for multiple categories are encouraged, and there’s no limit on how many can be sent in.

The Daily

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Wednesday–February 5

Energy Agreement Reupped

NCTA, The Consumer Technology Association, broadband providers, PG&E and device manufacturers announced an extension of their voluntary agreement to improve the energy efficiency of home internet equipment such as modems, routers and Wi-Fi extenders through 2028.

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Apr 16
Cablefax 100 Awards CFX100 2025 List to be published 4/16/25
May 7
2025 Faxies Awards Faxies Nominations Open! Final deadline: 3/14/25
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