Cablefax is spotlighting marketing and media efforts we find in the real world in our new feature, In The Wild. We’re also celebrating the best of PR and marketing once again with The Faxies, our annual awards program honoring the most creative, engaging or interactive campaigns from the last year. The final deadline is March 1, but the best time to enter is now! 

Super Bowl Sunday is this weekend, but Pluto TV helped me get prepared late last week by sending along a potato. No, that isn’t a typo. It’s a tie-in to the ad-supported streamer’s first-ever ad for the big game, and it transports viewers to Pluto TV Country. What do they grow on their farm? Couch potatoes.

Super Bowl Sunday is this weekend, but Pluto TV helped me get prepared late last week by sending along a potato. No, that isn’t a typo. It’s a tie-in to the ad-supported streamer’s first-ever ad for the big game, and it transports viewers to Pluto TV Country. What do they grow on their farm? Couch potatoes.

Pluto TV wants folks to walk away feeling like they have a television option that is easy and free, the way they think it should be. I walked away feeling all of that, and maybe a little hungry. Even better, for every potato sent out as part of this campaign, another was donated to food banks for families in need. You can take a peek at the ad ahead of Super Bowl Sunday here while I get busy making some fries.

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