Cablefax is spotlighting marketing and media efforts we find in the real world in our new feature, In The Wild. We’re also celebrating the best of PR and marketing once again with The Faxies, our annual awards program honoring the most creative, engaging or interactive campaigns from the last year. The final deadline is March 1, but the best time to enter is now! 

Super Bowl Sunday is this weekend, but Pluto TV helped me get prepared late last week by sending along a potato. No, that isn’t a typo. It’s a tie-in to the ad-supported streamer’s first-ever ad for the big game, and it transports viewers to Pluto TV Country. What do they grow on their farm? Couch potatoes.

Super Bowl Sunday is this weekend, but Pluto TV helped me get prepared late last week by sending along a potato. No, that isn’t a typo. It’s a tie-in to the ad-supported streamer’s first-ever ad for the big game, and it transports viewers to Pluto TV Country. What do they grow on their farm? Couch potatoes.

Pluto TV wants folks to walk away feeling like they have a television option that is easy and free, the way they think it should be. I walked away feeling all of that, and maybe a little hungry. Even better, for every potato sent out as part of this campaign, another was donated to food banks for families in need. You can take a peek at the ad ahead of Super Bowl Sunday here while I get busy making some fries.

The Daily

Subscribe
Tuesday–November 12

Diamond sports Losing Reds, Launching Single Game Option

Diamond Sports is likely losing its right to televise Cincinnati Reds games, according to an emergency motion filed in the Southern Texas Bankruptcy Court Friday. The Reds are one of the MLB teams that are

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Dec 4
2024 Most Powerful Women Awards Nominations Open July 8th, 2024.
Apr 16
Nominations Open November 13th, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.