Millions of people across the country spend every Super Bowl Sunday watching the culmination of another football season, but when the day comes, it’s only two fanbases that remain having a rooting interest. So, the rest of us are forced to resort to a timeless tradition: watching to see the funniest, craziest and most memorable commercials.

Considering this year’s big game was a blowout by halftime (congratulations to CFX’s Eagles fans), it left others—especially those rooting for the Chiefs—more time to scrutinize every advertisement. There were the Super Bowl commercial mainstays like Budweiser and its Clydesdale horses, Dove and Dorito’s, but we spotted a few familiar companies looking to leave a lasting impression on the 127.7 million viewers who tuned in.

Tubi, one of the digital platforms airing the game, had a few commercials that viewers might’ve spotted. The free streamer aired a 15-second promo that mimics social media’s “brain rot” humor to promote its original comedy series “The Z Suite.” It also had a few spots part its new ad campaign “If It’s In You, It’s In Here,” which features a man born with a flesh-made hat as part of his head as he encourages people to embrace what they love. Safe to say Tubi is sticking with its eccentric branding as it continues to expand its user base.

YouTube TV kept with its expedition of flaunting its ease of use for sports lovers, portraying the evolution of fans throughout time and the different elements needed to overcome in order to catch a game. Alongside Tubi and YouTube TV, Disney+ was among the few streamers that aired a commercial, but it came with mixed reactions. The “What If” spot posed scenarios such as “What if there was no galaxy far, far away, and there was no Joy, and they never did assemble,” referencing the company’s “Star Wars,” “Inside Out” and “Avengers” franchises. However, some were quick to point out that a large portion of franchises shown in the spot were assets that were purchased rather than created by Disney itself.

Some might’ve seen actor John Stamos featured in an ad for Zeam Media, an OTT solutions provider and owner of the hyperlocal streamer Zeam. The spot aired in over 40 top markets across the U.S. and touted Zeam’s local focus as the service hosts nearly 300 local broadcast stations. Stamos, who holds the title of Zeam’s Chief Innovation Officer, was featured in a local spot last year as well.

Whose ad reigned above all? Editorial Director Amy Maclean’s favorite was Uber Eats’ commercial with Matthew McConaughey pitching a movie to Greta Gerwig about how football was invented to sell more food. Managing Editor Sara Winegardner said she won’t forget the Mountain Dew spot that had musician Seal turn into, well, a seal. My pick goes to the Budweiser spot, but as a pickleball enthusiast, hat tip to Michelob Ultra’s “The ULTRA Hustle.” – Noah Ziegler

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