First it was an OTT commitment from CBS, then HBO, and now Showtime. On Wednesday the network announced it’s launching a standalone, streaming service in early July. Dubbed “Showtime,” the service will be available to iPhone, iPad, iPod touch and Apple TV users through an app for $10.99 a month.

“Going over-the-top means Showtime will be much more accessible to tens of millions of potential new subscribers,” said Leslie Moonves, CBS Corp’s president and CEO in a release. “Across CBS, we are constantly finding new ways to monetize our programming by capitalizing on opportunities presented by technology.  This works best when you have outstanding premium content—like we do at Showtime—and when you have a terrific partner like Apple—which continues to innovate and build upon its loyal customer base.”

The app’s launch will coincide with new seasons of hits “Ray Donovan” and “Masters of Sex,” premiering July 12. Customers will get unlimited access to every season of Showtime’s originals, hundreds of hours of docs and sports programming and live broadcasts of east and west coast feed. The network is offering a 30-day free trial to new customers who sign up through Apple devices.

The Daily

Subscribe
Thursday–December 12

Women’s World Cup Could be Going to a Streamer

The U.S. rights to the 2027 and 2031 FIFA Women’s World Cups are up in the air, and it could be headed to a streaming service. Puck ’s John Ourand reports that FIFA told companies

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.