Our Take:

Facebook is getting ready to take on YouTube’s ad revenue sharing model for creators of video content, which means some real competition, reports re/code. It’s the first time Facebook has decided to share revenue with video creators, so it marks a real step into YouTube territory. It’s even the same revenue share: 55% for the creator, 45% for the platform. The social network has been making huge strides with video since it introduced autoplay into its news feed, and this is clearly another step in that direction. The revenue share doesn’t apply to all videos, though; Facebook is rolling out a “Suggested Videos” feed, which it’s testing with a few dozen partners.

[ptraw]No coincidence here: Facebook’s revenue split is the same as YouTube’s.[/ptraw]

YouTube finally has some serious competition. Facebook is offering video creators like the NBA, Fox Sports and Funny or Die a revenue split from ads sold alongside their videos beginning this fall.

Read More at Recode

The Daily

Subscribe

Levin Reads Tea Leaves on Starlink’s Place in BEAD

New Street Research analyst and Brookings nonresident senior fellow Blair Levin has been peppered with all sorts of questions about Donald Trump’s second term as president.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.