digital media

Approximately a third of digital publishers believe that mobile traffic overtaking desktop traffic is a notable trend in digital media in 2015, according to a year-end survey from audience analytics company Parsely. It surveyed hundreds of digital publishers across the globe to determine key happenings in digital media.

Taking the second spot in the list of top trends is the increase of social distribution, mentioned by 21% of respondents. Also on the list is ad-blocking and viewability, at 16%, tied with analytics driving content strategy. Take a look at the whole list of notable trends in the Statista chart below.

Among the greatest challenges to digital media publishers, reports Parsley, are monetization (60% of respondents), content distribution (20%) and mobile optimization.

chartoftheday_4154_digital_media_trends_2015_n

The Daily

Subscribe
Tuesday–January 7

Discovery+ Price Increase

Discovery+ is the latest streamer to up its price in the U.S. It will increase rates by $1 starting today, with the ad-supported option

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 16
Cablefax 100 Awards Nominations Open November 13th, 2024.
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.