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07/28/2003
DVRS: CLIMBING THE SUMMIT
David Letterman may routinely mention how he “TiVoed” a show, but digital video recording has yet to gain traction among consumers. That’s why DVR was the subject of much discussion — and a tutorial led by C Cubed principal and DVR analyst Jennifer Choate — at the CTAM Summit, where marketers grappled with the need […]
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07/28/2003
ECHOSTAR LOOKING TO LOWER PRICE OF ITS ALL-IN-ONE HD GIFT BY XMAS
Cable operators’ confidence in the competitive primacy of their high-definition offerings could get rocked this Christmas season. During the holiday rush, electronics stores will be offering a high-definition equipment and programming package from EchoStar Communications that will include an HDTV set and set-top, satellite dish and up to a dozen HD channels, with the capability […]
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07/28/2003
GROUP SEEKS TO DEVELOP ON-DEMAND AD MODELS
BY SHIRLEY BRADY A groundbreaking cross-industry alliance hopes to shape the future of on-demand advertising. The Interactive Advertising Guideline (IAG) Project is being developed under the auspices of the Interactive Television Alliance and the Digital Media and Advertising (DiMA) Group. Its steering committee of industry executives involved in the entertainment-based advertising business is wrestling with […]
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07/28/2003
KEEPING PEOPLE WHO MOVE FROM LEAVING THE CABLE FAMILY
In the spirit of unprecedented cooperation between the marketing and technology sides of the business, CableLabs and CTAM announced last week they will jointly manage the Cable Mover’s Hotline, a project designed to make it easier for customers who are moving to disconnect and reconnect service with one phone call regardless of who their cable […]
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07/28/2003
LATE BREAKING NEWS
Adelphia Communications announced last week that E. Thayer Bigelow Jr., former CEO of Time Warner Cable programming and president of HBO, and Kenneth Wolfe, former chairman of Hershey Foods Corp., have been elected to the board of directors. The independent board members will replace two directors appointed by the Rigas family; the outgoing directors announced […]
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07/28/2003
Local Ad Sales: Numbers for the First Half Aren't Blowing Anybody Away
Local ad sales among cable companies have come in softer than anticipated for the first half of the year. That’s partially due to national/regional ad sales growth but also because of wartime worries and broadcast poaching, according to top cable ad executives. Mom-and-pop retail stores held back their advertising dollars in many markets due to […]