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07/28/2003
A PAIR OF CABLE LEGENDS SAY YES TO MEDIATION
BY MAVIS SCANLON Against a backdrop of simmering tensions between Cablevision Systems and the YES Network, former Primedia CEO Tom Rogers and former Madison Square Garden president Bob Gutkowski will serve as mediators at the behest of New York Mayor Michael Bloomberg in an effort to shepherd negotiations for a long-term carriage deal. At press […]
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07/28/2003
Where Do You Stand on the Great Direct-Response Advertising Debate?
The acquisition of direct-response advertising business in the television industry is viewed in several different ways by both buyer and seller of advertising. In a way, it is a classic example of those that view it as a glass half-empty and others that view it as a glass half-full. The people who view direct response […]
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07/28/2003
Starz Likes E-mail, Phone Call Campaigns
Jonathan Barbato, senior director of strategic initiatives at Starz Encore, says that if he’s seen one theme running through the CTAM conference, it’s that the traditional marketing tactics of direct mail and cross-channel advertising “don’t work.” What does work, he says, is coupling those traditional methods with e-mail and unusual telephone campaigns, such as a […]
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07/28/2003
The Tech Side of Marketing
A funny thing happened to the Cable & Telecommunications Association for Marketing Summit on its way to Seattle last week: The marketing conference became a tech show. Indeed, for the first time ever, a majority of the panels at the annual marketing confab focused on computers or high-tech companies. And Dick Green, president and CEO […]
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07/28/2003
AND YOU THOUGHT YOUR MARKET WAS CROWDED
BY K. C. NEEL There’s no such thing as a monopoly cable system anymore, but few cable properties have as much competition as Comcast Cable’s Detroit operation. Some 40 communities in the area — representing over 40% of the system’s service territory — are now served by four video providers: Comcast, DirecTV, Dish Network and […]
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07/28/2003
The Trouble With Selling VOD
Any doubts that competition for video customers has reached a fever pitch were put to rest last week when SBC and EchoStar Communications agreed to bundle their services on a single bill. In a deal in which EchoStar will receive a $500 million investment from the No. 2 local telephone company, SBC customers can now […]