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04/07/2009
ET: Chief Architects Value IP Cloud
There was a lot of brainpower on the stage at the SCTE’s "Meet the Chief Architects" session at its Emerging Technologies conference last Friday. So it seemed a bit amazing when these engineering leaders said they look forward to working with the new generation of technologists who understand the Internet protocol (IP) "cloud" even better. […]
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Premium Content
04/07/2009
In the States
Many Comcast customers could not access for hours Sat the MSO's SmartZone system, which provides email and address book functionality. "Some servers… experienced technical problems, which have been
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04/06/2009
Targeting Advertising: Cable Show Tech Session Review
Skipping generations of technologies with eyes on the end game, Canoe Ventures is working on the holy grail of advertising. Its objective is individualized ad-insertion as a national platform for cable operators across all services from video to Internet to wireless. There is no doubt that the team at Canoe and their peers at the […]
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04/03/2009
Cable Show: Meeting Consumer Demand
The focus at the Parks Associates’ luncheon Thursday was consumer demand and how the cable industry can position itself to be the one to meet it. "Consumers increasingly are putting more importance on time shifting and HD as the core attributes of video," said Bob Benya, senior vice president of video product strategy for Time […]
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04/03/2009
Set-Top Advances Could Drive Addressable Ads
The use of the set-top box as a cutting-edge advertising tool for tracking consumer behavior and eventually driving interactive advertising and marketing strategies is gaining momentum. Interactive products being launched in EBIF, voting and polling functions, and collecting valuable data from consumers via the set-top are pushing initiatives such as the joint venture Canoe to […]
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04/03/2009
Murdoch: Monetize Online Content
News Corp. CEO Rupert Murdoch talked generally about the economy, politics and cable at yesterday’s CableShow general session. In regards to the economy, he was pessimistic. "I think the long term situation is still very dangerous," he said, adding that he doesn’t expect the bear market to ease up for another year or two. Regarding […]