The latest in:
Acxiom
-
Premium Content
06/25/2019
LiveRamp Buys Data Plus Math for $150mln
LiveRamp is boosting its targeted TV ad presence with the $150mln acquisition of Data Plus Math . The media measurement company aims to enable brands, agencies, cable operators and streaming TV services to
-
Premium Content
10/12/2018
Roku Launches Measurement Partner Program
Roku announced a Measurement Partner Program to help brands and publishers quantify the impact of OTT ad campaigns on Roku platforms.