The latest in:
Ad Measurement
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Premium Content
05/22/2019
TiVo Expands Viewership Data to Include Kantar, Drawbridge
TiVo’s TV Viewership Data product will expand to include Kantar ad occurrences and Drawbridge’s Identity Graph and demographic attributes.
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Premium Content
08/01/2018
comScore Piloting Cross-Platform Ad Measurement Solution
comScore’s looking to tackle cross-platform video ad measurement, launching a pilot program for its Campaign Ratings solution.