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    01/23/2023

    IAB Tech Lab Making Programmatic Green

    IAB Tech Lab, the digital advertising technical standards body, is launching a program designed to help the ad industry meaningfully lower carbon emissions. It’s a part of a larger effort from IAB and IAB Tech Lab exploring how the industry can develop a framework for the measurement and management of greenhouse gas emissions from media.

    By Cablefax Staff

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Friday–December 20

Netflix Lands Women’s FIFA World Cup

FIFA delivered a holiday stunner, announcing that the exclusive U.S. rights to the 2027 and 2031 FIFA Women’s World Cup have been awarded to Netflix . It’s the first full competition to be acquired by

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