The latest in:
Ad Sales
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Premium Content
03/28/2023
Ad Spend Slowed in 2H22, Mixed Signals Ahead
The rise of streamers will help the cross-platform national video ad market stabilize overall, but local TV may struggle this year following a record year in political ad spending.
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Premium Content
02/10/2022
Beta Reveals Rise in Network Ad Spend
Ad execs plan to significantly increase ad spending on cable networks compared to last year, pointing to a return to pre-pandemic operations, according to a study conducted by Beta Research.
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Premium Content
06/01/2020
Fox News Ad Chief on Upfronts, Political Ad Spending
Fox News Media ad sales evp Jeff Collins discusses the future of those splashy upfronts, what the ad market looks like and expectations for political.
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Premium Content
02/12/2018
PyeongChang Olympics Ad Sales Surpass $900 Million
National ad sales for the PyeongChang 2018 Winter Olympics has surpassed $900mln, according to Dan Lovinger, evp, ad sales, NBC Sports Group.
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Premium Content
10/26/2017
Cable Ad Revenue Down Two Percent in September
Cable ad revenue was down 2% in September relative to the same month in 2016, according to new research from Standard Media Index.
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Premium Content
10/17/2017
Hammer Time: Video Advertising Bureau Explores THOR
The Video Advertising Bureau is exploring a new multitouch attribution measurement model to help nets showcase sales impact premium, multiscreen TV video advertising.
