The latest in:
Ad Spending
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Premium Content
12/18/2023
Political Advertising World Changing Alongside TV
Traditional TV is still king when it comes to reaching voters. For last year’s midterm election, Comcast’s advertising division Effectv found that 81% of reach was unique to traditional TV among the top-reach political campaigns it studied. That doesn’t mean streaming is out of the equation though.
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Premium Content
06/15/2020
Spectrum Reach Chief Sees Signs of Ad Rebound After 2Q
David Kline, president of Charter’s advertising arm Spectrum Reach, is optimistic when it comes to an advertising rebound and 4Q political spending.
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Premium Content
04/06/2020
Quarantine Consumption: Ad Dollars Down, Content Up
There’s been an unprecedented rise in content consumption since the coronavirus outbreak, but it comes a decrease in ad dollars.
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Premium Content
02/14/2020
Ad Dollars: Doing Away with the Demo?
Is it time to move away from the standard 18-49 demo, and instead look at advertising targeting audiences with shared interests or behaviors?
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Premium Content
01/24/2018
News Boosts Ad Spend
Cable news saw ad spending rise 1.9% YOY in December, according to Standard Media Index.
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Premium Content
01/10/2018
ESPN, HGTV to See Greatest Increases in Ad Spending
ESPN and HGTV are expected to see the largest increases in ad spending over the next 12 months, with 48% of ad executives intending to invest in the nets.