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Premium Content
01/31/2011
NOTE TO SUBSCRIBERS
Nielsen is currently recalibrating its Ad Spend data and will not be providing new data until it has updated its methodology. We will post up-to-date Ad Spend data when Nielsen makes it available to us. Thanks for your patience.
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Premium Content
12/09/2010
Top Cable Programs by Ad Spend – October 2010
Nielsen Ad*Views Report:Custom Report Top Pgms-Oct COPYRIGHT 2010 The Nielsen Company Selections Top Pgms-Oct Selections Media: CN Market: NATIONAL Period: Oct 1 2010 – Oct 31 2010 Program Name Distributor October 2010-$$$ (000) MLB DIVISION SERIES TBSC MLB ALCS TBSC NFL REGULAR SEASON ESPN COLLEGE FOOTBALL PRIME ESPN SPONGEBOB NICK NCIS USA MOVIE LMN LAW […]
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11/23/2010
Drilling Down by Ad Spend – September 2010
Below you’ll find the latest ad-spending figures related to various genres of cable TV programming, as well as what kinds of advertisers are spending the most on networks and shows focused on those genres. Childrens Selections Media: CN Market: NATIONAL Period: Sep 1 2010 – Sep 30 2010 Product Category Cable TV-$$$ (000) TOY FIGURES-DOLLS […]
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11/23/2010
Top Cable Programs by Ad Spend – September 2010
Not surprisingly, pigskin dominated September ad spend dollars, but Viacom’s "Jersey Shore" and "Spongebob" held their own. Crime dramas also continued to perform well. Top Pgms-sept Selections Media: CN Market: NATIONAL Period: Sep 1 2010 – Sep 30 2010 Program Name Distributor September 2010-$$$ (000) COLLEGE FOOTBALL PRIME ESPN NFL REGULAR SEASON ESPN SPONGEBOB NICK […]
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11/22/2010
Drilling Down By Ad Spend – August 2010
Below you’ll find the latest ad-spending figures related to various genres of cable TV programming, as well as what kinds of advertisers are spending the most on networks and shows focused on those genres. Childrens Aug Selections Media: CN Market: NATIONAL Period: Aug 1 2010 – Aug 31 2010 Product Category Cable TV-$$$ (000) CEREAL […]
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Premium Content
11/22/2010
Top Cable Programs by Ad Spend – August 2010
The return of "Jersey Shore" to MTV meant its entry on the top 10 ad spend list. Sister net Nick continues to do well with "Spongebob" and tween series "iCarly." Nielsen Ad*Views Custom Report Top PGms-Aug COPYRIGHT 2010 The Nielsen Company Top PGms-Aug Selections Media: CN Market: NATIONAL Period: Aug 1 2010 – Aug 31 […]