The latest in:
addressable advertising
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Premium Content
11/29/2023
Addressable Advertising Charges On, Still Work to Do
The advertising industry has been yearning for market turbulence to subside amid uncertain economic pressures and splitting mediums of measurement, and the continued rise of addressable advertising may help streamline the next era of how companies reach customers.
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Premium Content
10/18/2023
Canoe Inks DirecTV, DISH Deal
The advertising tech and services company Canoe Ventures is joining forces with DirecTV Advertising and DISH Media to grow its addressable advertising footprint to include satellite households.
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10/13/2023
Executive Round Up: What’s the Future of Addressable Advertising?
We asked executives in our industry what the future of addressable advertising in the ad space looks like. Here’s what they had to say.
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Premium Content
01/24/2023
Layoffs Hit Canoe Ventures
Add Canoe Ventures to the list of companies doing some downsizing at the start of the year. It cut about a dozen positions out of 50 or so across all levels of the company, from the C-Suite to marketing and office support. Those impacted include COO Tom Huber, Chief Revenue Officer Ed Knudson and SVP, Global Sales & Marketing Chris Pizzurro.
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Premium Content
09/08/2022
Advertisers See Addressable Benefits
Nearly 67% of advertisers are incorporating addressable ads in media campaigns, Go Addressable research found.
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Premium Content
06/01/2022
Addressable Ad Guidelines Help Streamline Process
Since its launch in 2021, the industry’s “Go Addressable” initiative has sought to fully utilize television as a marketing platform. The effort from major pay TV distributors took a big leap forward Wednesday with the publication of a set of industry guidelines.