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advanced TV
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Premium Content
12/07/2023
IAB Tech Lab Launches Effort to Bridge Viewership Gap
Digital ad standards-setting body IAB Tech Lab unveiled its new Advanced TV Initiative, designed to bridge the gap between traditional linear TV, digital video and livestreaming.
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Premium Content
01/21/2020
Majority of Marketers Use Advanced TV
OTT and connected TV was the most purchased type of advanced advertising in the past year, according to a survey of marketers from Comcast’s FreeWheel.