The latest in:
Advertising revenue
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Premium Content
09/27/2023
S&P: Cable Ad Revenue at Lowest Since 2010
Considering the rise of ad-supported streaming services combined with continued cord-cutting, it’s no surprise an S&P Global Market Intelligence report found gross advertising revenue in cable fell to $23.6 billion in 2022. That’s the lowest mark since 2010 and a 3.4% decrease YOY.
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Premium Content
10/05/2022
Effros: A New Game
For now, however, the cycle identified of video creation and delivery relying on multiple revenue streams is being replicated, once again, in the “streaming video” realm. Subscription plus advertising plus a bit of freeloading (television spectrum was given away for free, and “streamers” put the most stress on the delivery network but don’t pay for it) has worked.