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advertising week
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Premium Content
10/07/2020
Ampersand Debuts Self-Serve TV Ads
Ampersand, the ad sales jv between Comcast, Charter and Cox, announced a beta version of its AND platform, the multiscreen TV planning, buying and measurement platform launched at the beginning of 2020 that allows TV buys to operate like digital buys.
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Premium Content
10/06/2020
Generation Stream
Hulu unveiled additional research from its Generation Stream report during a panel at (virtual) Advertising Week on Monday.
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Premium Content
05/15/2020
Next Level Streaming in a COVID World
It’s no secret that content and streaming consumption has increased as the world adapts to the new normal during the COVID-19 pandemic, but the question has now become “where do we go from here?”
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Premium Content
09/25/2019
Open Web Needs Innovation
The open web has two-thirds of activity, but the walled gardens have 65% of media spend. How can the industry restore balance in digital advertising?
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Premium Content
09/24/2019
Advertising Week Notebook
NCC Media kicked off Advertising Week in NYC Monday with a bang, announcing its rebrand to Ampersand.