The latest in:
advertising
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Premium Content
10/23/2024
Inclusion in Advertising
A NAMIC panel dissected a Paramount advertising study, based on surveys of 3,600 consumers and 450 industry professionals, which revealed that while representation has improved, it has declined for Black and Hispanic communities.
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Premium Content
09/12/2024
Effros: The Ad Bubble
Commentary by Steve Effros A long time ago, when there were only three, or then four national television networks, there was a significant hue and cry over the increasing amount of advertising that intruded.
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Premium Content
08/12/2024
Effectv Helping Out Political Advertisers
Comcast Advertising’s ad sales arm Effectv is rolling out a suite of new, multiscreen TV advertising solutions built to assist political advertisers in connecting with voters and potential voters.
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Premium Content
01/10/2024
Ad Talks Continue at CES
What will 2024 be the year of? “Consolidation and expansion,” said Disney Advertising SVP, Addressable Sales Jamie Power.
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01/02/2024
Executive Round Up: 2024 Predictions
2023 was quite the year, but a new year has arrived. Here’s what some industry executives are predicting what’s to come for 2024.
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Premium Content
07/11/2023
VAB’s Cunningham on Ad Fraud in the Industry
We spoke with VAB President/CEO Sean Cunningham about the state of ad fraud in the industry and what can be done to alleviate concerns.