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Premium Content
08/11/2022
Weather Channel Partners with Amobee
The Weather Channel is teaming up with ad-tech company Amobee to create data-driven plans for optimized linear TV ad campaigns through OpenAP. The Weather Channel is licensing Amobee’s platform Amobee’s solution to give advertisers the data needed to more effectively target The Weather Channel’s audience segments and improve ad effectiveness.
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Premium Content
07/28/2020
People
Comcast , Charter and ViacomCBS ’ data TV platform Blockgraph made its first announcement
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Premium Content
10/16/2019
Amobee Launches Fraud Free Guarantee For CTV
Digital ad tech company Amobee is extending its partnership with DoubleVerify for an expansion of its fraud prevention solution to include connected TV inventory.
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Premium Content
08/30/2019
Amobee, 4C and Adobe Lead Cross-Channel Ad Pack
While cross-channel video advertising may be an emerging market, it’s already a crowded one. Research company Forrester dove into the market by examining 13 of the top providers in the category
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Premium Content
08/16/2019
Amobee Launches Data Market for Connected TV and Ads
Digital advertising company Amobee has launched a data marketplace for connected TV advertising, allowing brands and agencies to connect with more than 60 data providers.