The latest in:
Amy Leifer
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05/10/2024
Executive Round Up: How Priorities Have Changed for Advertisers
With upfront season upon us, we asked executives how advertisers’ priorities have changed over the past year as the linear and digital landscapes continue to evolve. Here’s what they had to say.
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Premium Content
11/29/2023
Addressable Advertising Charges On, Still Work to Do
The advertising industry has been yearning for market turbulence to subside amid uncertain economic pressures and splitting mediums of measurement, and the continued rise of addressable advertising may help streamline the next era of how companies reach customers.
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06/09/2023
Executive Round Up: How Could Programmatic Advertising Evolve?
We asked executives in our industry how they see programmatic advertising evolving over the next few years. Here’s what they had to say.
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01/13/2023
Executive Round Up: Favorite Advertisement from 2022
We asked executives in the industry what their favorite advertisement from 2022 was. Here’s what they had to say.
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Premium Content
11/16/2022
Addressable Could Be Ad Market’s Panacea
Warner Bros. Discovery CEO David Zaslav called out the weakness of the current advertising market, saying it’s more anemic than it was during COVID. Media veteran Evan Shapiro echoed that sentiment, though others remain positive.