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Premium Content
09/09/2021
Nielsen Overhaul a Long Time Coming, Industry Says
After a few months of taking Nielsen to task for its undercounted ratings in 2020 amidst the pandemic, major players are starting to sort out what the ratings service’s suspended MRC accreditation truly means for decision-makers in the television industry.
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Premium Content
11/12/2019
FreeWheel Calls for Universal Ad ID
FreeWheel’s Council for Premium Video, made up of 45 global premium video providers, issued a call for industry-wide adoption of a universal ad ID as a means to better meet the demands of cross-platform media management.