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Andrea Strauss
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Premium Content
10/20/2022
People
Nickelodeon picked Makeda Mays Green as SVP, Cultural and Consumer Insights and Andrea Strauss to SVP, Content and Brand Insights. Green will continue to oversee the leadership and landscape studies on cultural topics for kids and families, as well as the research that helps Nickelodeon, Nick Jr. and Noggin’s digital strategies. Strauss, who was previously on the Strategic Services Group at Grey Advertising, will keep her role of managing the Brand, Consumer Insights and Content Insights teams and add oversight of the West Coast Insights group.