The latest in:
AR
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Premium Content
05/10/2023
Verizon Gains an Edge
Verizon is joining forces with ESPN Edge and the NHL to make The Drop AR Mini Games. Designed to complement ESPN’s digital program “The Drop,” the games leverage Verizon’s technology and network with ESPN Edge’s sports media enhancements.
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Premium Content
01/05/2022
Effros: AI AR VR BS
This year’s trio: AI, VR and AR. That’s artificial intelligence, virtual reality, and augmented reality.
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Premium Content
01/21/2020
AR Breaking Through in 2020, VR Awaiting Chance to Shine
It’s been a few years since futurists and technology companies alike claimed that the age of VR was upon us. It’s not here yet, but there has been progress.
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Premium Content
05/07/2019
Should I Play or Should I Go?
Ancillary content that introduces AR and/or VR can move the needle on brand perception in a positive direction, so long as they enhance the experience.
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Premium Content
04/12/2019
CableLabs Leads Creation of Immersive Digital Experiences Alliance
CableLabs has teamed up with Charter, Light Field Lab, OTOY and Visby to create the Immersive Digital Experiences Alliance.
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Premium Content
10/31/2018
Emotional Experiences: Will AR Kill Video Advertising?
No one is quite sure exactly how to use the tech. One space where AR can really thrive is marketing and advertising.