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ARF
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Premium Content
06/26/2019
ARF Works to Raise Standards
The Advertising Research Foundation (ARF) launched its Research Quality Certification Program to raise standards and transparency in marketing studies.
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Premium Content
10/10/2018
The State of Data Ethics in Advertising
Scott McDonald, pres/CEO of the Advertising Research Foundation ( ARF), spoke with Cablefax regarding all matters related to data ethics, accuracy and advertising.
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Premium Content
03/28/2018
Emotional Experiment: Advertisers Test Brand Loyalty Drivers
Advertisers are increasingly willing to experiment, whether it’s new 6-second ads that can work under certain conditions or going beyond traditional ad agencies to bundle internal media research with ad buys, said ARF pres/CEO Scott McDonald at the Advertising Research Council’s ConsumerxScience conference on Tuesday in NYC.