The latest in:
Audience Measurement
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Premium Content
01/23/2023
Disney Portfolio Helps Ahead of Upfront
Disney’s arsenal of brands will only help its ad sales ahead of the company’s 2023 upfront, especially as it focuses on scaling the framework and technology that it’s developing to advertisers. That’s according to Disney Ad Sales President Rita Ferro, who spoke at a fireside chat on LinkedIn on Monday.
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10/07/2022
Executive Round Up: What’s the next step for more accurate audience measurement?
We asked executives in our industry what the next step is for more accurate audience measurement. Here’s what they had to say.
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Premium Content
09/28/2022
BET Looks to Reach Advanced Audiences
It’s no secret that Nielsen has been under scrutiny by many programmers for undercounted ratings during the pandemic, but some say the problems pre-date COVID. For years, there’s been a deficiency in measurement, specifically in regards to African American consumers, according to BET President of Media Sales Louis Carr.
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Premium Content
02/04/2021
Evaluating New Ad Currencies
When it comes to new audience measurement currencies, nearly three out of four advertisers are willing to try them, but the devil is in the details.