The latest in:
Beeswax
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Premium Content
08/13/2024
FreeWheel Targets CTV with New Solutions
FreeWheel rolled out a new performance suite of solutions made for activation on Beeswax, the company’s demand-side platform.
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Premium Content
08/18/2023
Direct Digital, Beeswax Combine for CTV Ad Buying
The advertising and marketing technology platform Direct Digital Holdings is partnering with FreeWheel’s programmatic buying platform Beeswax to expand access for buying multicultural CTV ad inventory.
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Premium Content
10/13/2022
Buzzing Like a Bee
Tubi integrated the technology of FreeWheel’s demand-side platform Beeswax into its proprietary ad technology, allowing clients to have full access to programmatically obtain incremental inventory and extend audience reach.
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Premium Content
09/29/2022
The Bee’s Knees
FreeWheel’s demand-side platform Beeswax is expanding its advanced connected TV contextual targeting capabilities thanks to a partnership with Comscore.
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Premium Content
11/09/2021
FreeWheel Teams Up with Beeswax
FreeWheel integrated technologies from Beeswax into its platform to allow customers to easily programmatically acquire incremental inventory and extend audience reach.
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Premium Content
12/17/2020
FreeWheel Acquiring Beeswax
FreeWheel agreed to acquire software as a service (SaaS) advertising company Beeswax, expanding the Comcast company’s current programmatic marketplace capabilities across all forms of TV and video advertising, including CTV and set-top box VOD.