The latest in:
Beta Research
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Premium Content
09/20/2023
Beta Research Change-Up
For decades, the industry has received syndicated cable network studies from Beta Research. Not anymore. The studies will still come, but they’ll be renamed as EMR Beta Cable Network Studies.
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Premium Content
09/20/2023
ESPN Must-Have on Beta Study
ESPN easily came out on top when Beta Research asked viewers to rate a network on being a “must-have” channel, with 74% ranking the sports net as a 4 or 5 on a 5-point scale.
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Premium Content
04/20/2023
ID, History Lead 18+ Demos
The case is closed. According to a Beta Research brand identity study, Investigation Discovery ranked at the top for viewers age 18+ describing a network as one of their favorite channels.
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Premium Content
06/13/2022
Discovery, Comedy Central Top Beta Survey
Discovery Channel and Comedy Central rank among the top major basic cable nets with high interest among non-subscribers to pay TV, according to Beta Research.
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Premium Content
04/20/2022
Battle of the Brands
Beta Research conducted a study on brand identity, looking at which channels are liked by adult viewers and which ones they find beneficial.
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Premium Content
03/02/2022
Operators Talk Network Valuations
A study conducted by Beta Research looked at the value of cable networks to cable operators. The study found ESPN at the top of the list of basic networks with an average perceived value of $1.05. Fox News