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04/27/2023

Nielsen Delays Big Data as Currency Until Next Fall

Nielsen is pushing back the currency use of its Big Data + Panel product until September 2024. The measurement company will use its panel-only national ratings system as currency ahead of this year’s upfronts as it awaits accreditation from VAB and the Media Rating Council.

By Cablefax Staff

Found in: Nielsen / VAB / Sean Cunningham / Media Ratings Council / Big Data + Panel

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