The latest in:
Bill Livek
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Premium Content
03/01/2022
Comscore Wants ‘Principal Currency’ Status
Comscore is ready to shine at this year’s upfront, and its executive team is confident that more folks than ever before will choose to use the company as currency.
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Premium Content
10/27/2021
Another Round of Comscore VS. Nielsen
Comscore is fighting back against Nielsen after the latter asserted the big data sets used by Comscore for measurement purposes have a number of flaws.