Brad Stockton | Cablefax

Premium Content

11/29/2023

Addressable Advertising Charges On, Still Work to Do

The advertising industry has been yearning for market turbulence to subside amid uncertain economic pressures and splitting mediums of measurement, and the continued rise of addressable advertising may help streamline the next era of how companies reach customers.

By Noah Ziegler

Found in: Brad Stockton / Spark Foundry / Lisa Giacosa / DirecTV / Sara Wallace / Comcast / Angela Girardin / Nielsen / Freewheel / addressable advertising / Go Addressable / dentsu / Amy Leifer

THE SKINNY

The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.

Breaking News

Just Released: Cablefax’s 2024 Most Powerful Women MORE

The latest in:
Brad Stockton

Addressable Advertising Charges On, Still Work to Do

The Daily

Spectrum News Recaps a Year of Growth

Calendar

Cablefax 100 Awards Nominations Open November 13th, 2024.

Jobs