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03/28/2018

Emotional Experiment: Advertisers Test Brand Loyalty Drivers

Advertisers are increasingly willing to experiment, whether it’s new 6-second ads that can work under certain conditions or going beyond traditional ad agencies to bundle internal media research with ad buys, said ARF pres/CEO Scott McDonald at the Advertising Research Council’s ConsumerxScience conference on Tuesday in NYC.

By Cablefax Guest Columnist

Found in: Viacom / advertising / ARF / Advertising Research Council / Brand Loyalty

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