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Thursday–October 22

Scripps’ AI Transformation

We spend a lot of time talking about broadcaster M&A—will Nexstar-Tegna ever fully integrate, will Sinclair get its turn to eat a smaller fish—but the industry is also going through a tech evolution driven by AI. Scripps’ news operation is a prime example. In February, CEO Adam Symson launched a transformation of the company to create $125-150 million in EBITDA growth over a three-year period. Part of that effort revolves around leveraging AI and automation in local and national news programming.

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