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09/27/2023

S&P: Cable Ad Revenue at Lowest Since 2010

Considering the rise of ad-supported streaming services combined with continued cord-cutting, it’s no surprise an S&P Global Market Intelligence report found gross advertising revenue in cable fell to $23.6 billion in 2022. That’s the lowest mark since 2010 and a 3.4% decrease YOY.

By Cablefax Staff

Found in: Warner Bros Discovery / S&P Global Market Intelligence / Advertising revenue / Cable ad revenue

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