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Cable Fax Magazine
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03/12/2014
Blogger
AMC – Hell on Wheels: Louise Ellison, Blogger (ghost written by script coordinator Max Hurwitz) “Hell on Wheels” takes place in a time before electricity much less the Internet, so building a believable blog by one of the show’s characters—fittingly the series’ strong-willed New York Tribune reporter Louise Ellison—ain’t easy. Of course, it’s hard to blog when […]
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03/12/2014
Best Visual Design
Winner Discovery Networks International – Bear Grylls: Escape from Hell Interactive Map With a $78,000 budget, Discovery was able to drive engagement across 17 international markets in 14 different languages with its interactive map, which was launched to commemorate Bear Gryll’s return to Discovery Channel internationally. While the US numbers are still being tallied, the […]
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03/12/2014
Use of Facebook
Winner 2013 PGA Championship/Jason Dufner NYC Media Tour Turner Sports When PGA champ Jason Dufner went on a media tour in NYC after the Championship, Facebook chronicled his whereabouts and all the behind-the-scenes action. Moreover, partnerships with other media outlets like Howard Stern and “CBS This Morning” helped increase the posts’ reach, particularly with non-golf […]
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03/12/2014
Online Community Facilitator
John Kim – PGA.com Brand spokesman. Engagement specialist. Innovator. Golf expert. As coordinating producer at PGA.com, Kim wears many hats. He also represents everything that an online community facilitator must do to truly understand the audience and what they want to discuss, share and learn in the wonderful world of golf. Through his efforts, more than […]
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03/12/2014
Best Website Navigation
Winner Time Warner Cable – TWC My Account In the old days, trying to access account info or pay bills online wasn’t exactly garnering rave reviews from Time Warner Cable customers. So the MSO did something about it, redesigning the entire system from top to bottom. The result is a much better experience all around, […]
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03/12/2014
Use of Twitter
Winner OWN Digital and Harpo Studios – Oprah’s Lifeclass When your social media connections amount to 28 million people across platforms, it pays to engage them in real time—a perfect job for Twitter. “Students” of Oprah’s Lifeclass learn of the upcoming topic via social channels, giving them time to reflect on personal stories they can […]