The latest in:
Canoe
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Premium Content
06/16/2022
AMC Networks, FreeWheel Craft Ad Solution
FreeWheel and AMC Networks are working together on a fully self-service linear addressable solution. The service gives programmers control of their inventory and includes real-time decisioning and optimization capabilities across ad supply to improve audience reach and monetization.
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Premium Content
01/10/2022
Connecting the Dots for National Addressable Ads
2022 has all the earmarks for being a big year for national addressable advertising, but it’s going to take some serious collaboration between MVPDs and programmers to get there.
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Premium Content
07/07/2021
605 Links Up with Canoe Addressables
TV and cross-platform measurement, analytics and attribution firm 605 said it will be the first to provide attribution services for all networks and advertisers participating in Canoe’s addressable enablement initiative.
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Premium Content
05/05/2021
1Q Insights from Canoe
Canoe , a dynamic ad insertion venture owned by Comcast , Cox and Charter, boasted that it had 5.8 billion ad impressions on VOD and linear addressable campaigns in 1Q21.
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Premium Content
01/25/2021
Tech Emmys
Comcast, Charter, Cox, AT&T and DISH are among those receiving Technology & Engineering Emmys for developing and pioneering deployment of synchronized local DMA advertising capabilities for DBS/MVPDs.
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Premium Content
11/11/2020
Canoe’s Linear Addressable Campaign
Canoe’s first multi-distributor, linear addressable TV campaign has been launched as part of the “On Addressability” initiative.